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April 09, 2012

Younger Millennials 8-17

The Millennial Mega Mashup offers insights into tweens, teens collegians, young adults and the contemporary family. The leading edge of the Millennial generation is just now coming of age, and we’ll be delving in to what that means for you and your brand.

However, even as the Millennial generation ages, we’re not leaving behind those who are working with younger Millennials. Beyond big picture insights, our Younger Millennials track sessions will focus on those 8-17 years old. Featured sessions include:

Keeping Pace with the Millennial in Multiple Dimensions
Vince, Voron, Head of Design, North America, THE COCA -COLA COMPANY

Action Sports (X Games) Social Media Content Strategy
Mick Kelleher, Associate Manager, Multimedia Content Strategy, ESPN GLOBAL X EVENTS & DEVELOPMENT

10 Shocking Truths About Tweens
Wynne Tyree, Chief Smarty Pants, SMARTYPANTS

Co-Viewing and Co-buying and How this Influences Your Brand Rick Liebling, Creative Culturalist, YOUNG & RUBICAM

Great Expectations: Millennials and the Pursuit of Happiness
Jane Gould, SVP, Consumer Insights Research, NICKELODEON,
Erin Miller, Senior Manager, Consumer Insights Research, NICKELODEON

Digital Branding
Eena Kim, Senior Strategic Design Manager, THE COCA COLA COMPANY
Kevin Keith, THE COCA COLA COMPANY

Digital Millennials and New-stalgia
Kate Pawlicki, Founder, PULP LAB

Want to learn more? Download the brochure.

As a reader of our tumblr, we’d like to offer you a 15% discount on the standard registration rate. Use code MASHUP12TUMBLR to save.

Tags: Tween Millennials Marketing Event Conference Discount Coke ESPN Nickelodeon

Photo
March 12, 2012
At Mega Mashup 2011, Smarty Pants facilitated a live focus group with area tweens that was one of the top rated aspects of the event. Barbara Zamolsky and Wynne Tyree of Smarty Pants brought to the stage ten kids ranging in age from eight to 12 to share their perceptions of brands, how they use media, and what is important to their lives. Check out one of our participant’s favorite brands above. This year, we’re bringing back the Live Focus Group experience with “From Yoo-hoo to YouTube: Welcome to My Tween World.” This will be your opportunity to meet the Millennials of today and ask your own specific questions. Register here to join us. As a reader of our tumblr, we’d like to offer you a 15% discount on the standard registration rate. Use code MASHUP12TUMBLR to save.

At Mega Mashup 2011, Smarty Pants facilitated a live focus group with area tweens that was one of the top rated aspects of the event. Barbara Zamolsky and Wynne Tyree of Smarty Pants brought to the stage ten kids ranging in age from eight to 12 to share their perceptions of brands, how they use media, and what is important to their lives. Check out one of our participant’s favorite brands above.

This year, we’re bringing back the Live Focus Group experience with “From Yoo-hoo to YouTube: Welcome to My Tween World.” This will be your opportunity to meet the Millennials of today and ask your own specific questions. Register here to join us.

As a reader of our tumblr, we’d like to offer you a 15% discount on the standard registration rate. Use code MASHUP12TUMBLR to save.

Tags: focus group tween research brands millennials