"Of teen budgets, fashion accounted for 39%, up from 37% a year ago. Spending by male teens was the highest, a trend which has historically indicated a fashion spending recovery."
— -Semiannual survey from Piper Jaffray
"Linda Korman, advertising director for Seventeen Prom and Teen Prom, says teen girls view prom as their “red-carpet moment” and are “heavily influenced” by celebrities who walk actual red carpets in designer gowns."
— Prom spending rises to average $1,078 this year, survey says
(Source: USA Today)