Slides for “Social TV, Transmedia Storytelling and Beyond” by Rick Liebling from Millennial Mega Mashup available here.

Rick Liebling, Creative Culturalist, Young & Rubicam just presented “Co-Viewing and Co-buying and How this Influences Your Brand.” From Shazaam to Get Glue we discussed Transmedia Storytelling, or “Creating a multi-platform, coordinated experience within an immersive universe.”
Want to learn more? Check out this post by Rick on Mashable.

Rick Liebling, Creative Culturalist, Young & Rubicam just presented “Co-Viewing and Co-buying and How this Influences Your Brand.” From Shazaam to Get Glue we discussed Transmedia Storytelling, or “Creating a multi-platform, coordinated experience within an immersive universe.”

Want to learn more? Check out this post by Rick on Mashable.