YPulse spoke with Erica Kiser about the Kellogg “Eat. Share. Prosper.” campaign, which won this year’s GennY award.

YPulse spoke with Erica Kiser about the Kellogg “Eat. Share. Prosper.” campaign, which won this year’s GennY award.

Our 2012 GennY award winner is Kellogg’s “Eat Share Prosper” campaign, which paired college students with a direct ability to help feed the hungry in their community

Our 2012 GennY award winner is Kellogg’s “Eat Share Prosper” campaign, which paired college students with a direct ability to help feed the hungry in their community

Tags: social good

"If Harry Potter were in our world he would do more than talk about Harry Potter"

Andrew Slack, Creator, Co-founder, and Executive Director, The Harry Potter Alliance presented an enormously quote-able, tweet-able presentation on “Using Story to Change the Story of Our World” based on his experience founding the Harry Potter Alliance and using the fandom to help social causes. Other takeaways were:

"you’re not just a wave, you’re a part of the whole ocean"

"the court of public opinion is more important then the actual court"

"The towers of Tower Records have fallen"

"Finding where the energy is in the culture and then moving that energy to create action in the world, that’s "Cultural Acupuncture."

"It’s not like that anymore" - Kate Robertson, Group Chairman, EuroRSCG, and Co-Founder, One Young World

Kate Robertson’s keynote on Purposeful Connections took us from the BP oil spill to Occupy Wall street, with the quote above being the uniting theme. In a survey, Robertson found that 70%+ of Millennials internationally believe they have a duty to censure companies doing the wrong thing. Robertson believes that businesses have to stop and really listen to this attitude.

She spoke on the responsibility older generations hold to make a better world for Millennials and her idea that companies should turn to Millennials within their organization to drive change and direct corporate social responsibility efforts.

DoSomething.Org has a unique glimpse into the lives of Millennials. With a goal of 5 million active members by 2015, DoSomething.org is one of the largest organizations in the U.S. for teens and social change.

Greg Thomas, Campaigns Manager for DoSomething.org will be speaking at Millennial Mega Mashup this May about their recent Scavenger Hunt campaign with Lenovo. I caught up with him for a quick interview on Millennial trends, the best ways to reach teens and Do Something’s plans for the future. Check out the podcast here and join us in Miami for more!