"Mr. Vila, VP-consumer and customer insights at Campbell Soup, leads a team of researchers who spend hours with the young consumers, in return for cash or some other benefit. “We eat with them. We cook with them. We bar hop with them,” Mr. Vila said."

— Marketers Deploy New Techniques to Crack Mysteries of Millennial Eating Habits

(Source: adage.com)


 The Millennial Generation has become the second-largest wine-consuming group in the country

 The Millennial Generation has become the second-largest wine-consuming group in the country

Millennial Men, Women Respond Differently To Ads

Millennial Men, Women Respond Differently To Ads

"Millennials represent “the biggest gap between cultures in our history,” Craig LaRosa, a principal in the Newton, Mass.-based consulting firm Continuum"

— Seven tips for attracting Millennials

(Source: nrn.com)

"approximately 50 percent expect their financial situation to improve in the coming year."

Millennial Spending Habits Set To Benefit Food Franchises

Tags: research

"Twenty-four percent of Millennials cited “fear of losing job,” versus 9% of Baby Boomers and 7% of Generation X"

Millennial Anxiety in the Workplace

"Millennials may be the hot new target demographic for food and beverage manufacturers in the United States, but they are a cautious and volatile group of shoppers, according to a new report from market research organization SymphonyIRI."

— Millennials: Cautious, volatile – and online

(Source: http)