In short, mobile incentive programs offer a huge opportunity to dramatically improve engagement – especially among Millennial employees.
If your company doesn’t go mobile with your incentive program, you’ll miss out on reaching Millennials. Giving them what they want where they want it will also earn your company big points with your employees.
— How To Use The iPhone To Motivate Your Millennial Workforce
(Source: Business Insider)
"Through Aug. 15, the pilot will target moms, teens and tweens who might be back-to-school shopping. The banner-like ads will appear via a network of apps from categories such as games, health, fitness and weather. The creative will pitch a coupon for a Coke and a soft pretzel item when the consumers are close to one of Auntie Anne’s 11 shopping mall locations in the southeastern city."
— Hey Mobile Moms, How ‘Bout a Coke and a Pretzel? Coca-Cola and Auntie Anne’s new campaign targets moms in Atlanta shopping malls
"Millennials depend on mobile as an instrumental tool as they push down the aisles. Consider that 73% of Millennials are already transacting directly on their mobile devices. This presents tremendous opportunities for brands and retailers to ensure they are creating mobile experiences to capture her business at home and on the go."
— Millennials Consider Mobile The Must-Have Shopping Companion
"Data from comScore and Jumptap show that ownership of tablets and purchasing on tablets is heaviest among older Millennials – those 25-34 years-old. Millennials as a whole – ages 18-34 – are most likely to use an iPad while Baby Boomers are the heaviest users of the Kindle Fire."
— Jumptap: In Mobile, Size May Not Matter
"Moms & Media 2″ finds that for moms born between 1977 and 1994, there is no part of their lives that is media free. From the bathroom (21%) to the bedroom (12%) these moms are checking Facebook, streaming television and reading magazines everywhere and anywhere they go. They are developing entirely new relationships with all forms of media on their own terms."
— From “Moms and Their Strange Relationships with Their Smartphones.” Millennial moms are definitely technology fans.
The American mom is 38 percent more likely than the general population to own an Internet TV device (e.g., Apple TV, Roku), 28 percent more likely to use a tablet, and 38 percent more likely to own a smartphone.
- Study: Motherhood Changes Rules for Marketing
As more millennials become parents these numbers are only going up. If you’re marketing to Moms, this is a must read.