"Mr. Vila, VP-consumer and customer insights at Campbell Soup, leads a team of researchers who spend hours with the young consumers, in return for cash or some other benefit. “We eat with them. We cook with them. We bar hop with them,” Mr. Vila said."

— Marketers Deploy New Techniques to Crack Mysteries of Millennial Eating Habits

(Source: adage.com)

 The Millennial Generation has become the second-largest wine-consuming group in the country

 The Millennial Generation has become the second-largest wine-consuming group in the country

"The Florida Department of Citrus, which met Wednesday, will target the Millennial generation with its new orange juice TV ad scheduled to debut next month."

- Orange juice spot focuses on younger audience

Millennial Marketing is everywhere!

"Millennials represent “the biggest gap between cultures in our history,” Craig LaRosa, a principal in the Newton, Mass.-based consulting firm Continuum"

— Seven tips for attracting Millennials

(Source: nrn.com)

"Twenty-four percent of Millennials cited “fear of losing job,” versus 9% of Baby Boomers and 7% of Generation X"

Millennial Anxiety in the Workplace

"What they do buy into is the rare — trendy service-based businesses (bars and restaurants) and luxury goods (think Apple, Bose, Versace) are now booming. For example, Millennials eat out an average of 3.39 times per week, compared to 2.54 for Gen X and 2.34 for Boomers. So how can your company cater to these buying habits?"

5 tips for selling to the new power generation

(Source: venturebeat.com)

Related to this recently posted podcast discussing youth vote engagement.


Leading up to the World Future Trends Summit, we’re catching up with some of our speakers for our Forward Focus podcast series to see what they’ve been working on and get a sneak peek of the event this October.

In our first episode, I spoke with David D. Burstein, author of the forthcoming book FAST FUTURE: HOW THE MILLLENNIALS ARE SHAPING OUR WORLD, released in February 2013 from Beacon Press.

David D. Burstein, 23, is a writer, filmmaker, and passionate believer in the millennial generation. Besides being an author and frequent contributor to Fast Company, The Huffington Post, CNN, ABC, NPR, the New York Times, USA Today, Boston Globe, and others; David is also the Executive Director of Generation18, which he founded in 2006. Generation18 is the nation’s largest youth run young voter engagement organization. It is nonpartisan and not-for-profit. It started as an outgrowth of the 2007 documentary film, 18 in ‘08, which David directed and produced.

One interesting takeaway from our conversation, for me, was the fact that Burstein noted “my core competency is telling stories about things that matter to me.” Storytelling seems to be an increasingly common thread amongst many smaller trends, listen to the podcast here for this and other millennial insights.

Interested in learning more? Join us for Burstein’s session Fast Future - The Rise of the Millennials at The World Future Trends Summit.