— Millennial Shoppers: Tapping Into the Next Growth Segment
— Favorite millennial restaurants: In-N-Out, Chick-fil-A
(Source: Los Angeles Times)
— Interesting, do you agree?
Neil Howe and Dan Coates of YPulse started us off at this first full day of Millennial Mega Mashup with an energetic conversation about Millennials (and the generation to follow them.) In addition to the above, some of the other main takeaways were:
The generation is diverse: “Early millennials are all children of boomers, late wave are almost all kids of Xers”
On the popularity of The Hunger Games: The Hunger Games references to the 1930s are a metaphor for the Millennial struggle in society with the economy
The culture gap between parents and children has disappeared: “Millennials & parents have 30-40% of the same songs on their ipods”
On starting families: “Millennials are not huge into marriage, but are huge into families”
On relationships with their parents: Institutions (college, the army, etc) are now working with and marketing to parents.
On naming the next generation: “The question is, how do you define their location in history”
On the rising importance of community colleges: Even kids who are admitted at Ivy Leagues now may not be going there because they can’t afford it.
On how family-directed nature of Millennials affects purchasing habits: “Although Millennials aren’t buying cars, they are huge influences on what their parents or relatives are buying”
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“A Pew Research survey revealed that 34 percent of Millennials bought a certain product or service because of a company’s social or political values.”
— Marketing to Millenials, Social Media Today
DoSomething.org and Lenovo recently paired up for a “Scavenger Hunt for Those Who Do” raising awareness of the Lenovo brand’s social values. What is your brand doing to connect with millennial social or political values?
Hear the “Scavenger Hunt for Those Who Do” story this May at Millennial Mega Mashup.