“A Pew Research survey revealed that 34 percent of Millennials bought a certain product or service because of a company’s social or political values.”
— Marketing to Millenials, Social Media Today
DoSomething.org and Lenovo recently paired up for a “Scavenger Hunt for Those Who Do” raising awareness of the Lenovo brand’s social values. What is your brand doing to connect with millennial social or political values?
Hear the “Scavenger Hunt for Those Who Do” story this May at Millennial Mega Mashup.