Quote
July 07, 2012
"It’s not just that they’ve been given unprecedented amounts of stuff—clothes, toys, cameras, skis, computers, televisions, cell phones, PlayStations, iPods. (The market for Burberry Baby and other forms of kiddie “couture” has reportedly been growing by ten per cent a year.) They’ve also been granted unprecedented authority."

— Spoiled Rotten, Why do kids rule the roost? by Elizabeth Kolbert

(Source: newyorker.com)

Tags: kids culture couture parenting research

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June 26, 2012
1 note
Study: Slow Progress in Cereal Marketed to Kids

Study: Slow Progress in Cereal Marketed to Kids

Tags: health kids marketing

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March 09, 2012
Is your brand reaching dads? Here’s a good argument for why you should be.

Is your brand reaching dads? Here’s a good argument for why you should be.

Tags: Dad Father Research Mancession Parenting Ad Age Moms Kids

Photo
February 07, 2012
26 notes
14-year-old Phoenix resident Joey Hudy designed this Extreme Marshmallow Cannon and demonstrated it at the second White House Science Fair Tuesday. via The Atlantic

14-year-old Phoenix resident Joey Hudy designed this Extreme Marshmallow Cannon and demonstrated it at the second White House Science Fair Tuesday.

via The Atlantic

Tags: Obama Funny President Kids

Quote
January 27, 2012
18 notes
"Learn from them! Realize that they are hacking systems that were designed to ensure their institution’s success, but not necessarily theirs. They hack all infrastructures and tools because a) they can…it’s easier than you think, and b) they are forced to by the designs they were handed. They’re corporate-centered, not user-centered.
Leaders, wake up. These students are your incoming workforce. If they’re hacking to make stuff better before they show up on your doorstep, do you think they’re gonna stop once under your employ? If you hand them tools and infrastructures that don’t meet their needs, what do you think they’re gonna do?
Leaders, the kids are our future. Deal with it. Now. Please."

— “Hey Leaders, Wake Up: The Kids Are Our Future”

(Source: simplerwork.blogspot.com)

Tags: Hacking Kids Learning Future Millennials Technology

Link
January 17, 2012
15 notes
The 2012 Millennial Mega Mashup Website is now live, download the brochure today

Tags: youth kids millennial marketing event