The final day of Millennial Mega Mashup just kicked off with Nick Shore, Senior Vice President, Strategic Consumer Insights and Research, MTV speaking about their recent Generation Innovation study.
In this study, Millennials self identified as “Creative, self expressive, smart, innovative and resourceful.” Nick Shore told us that “‘keep calm and hack on’ is the Millennial rallying cry” as a maker culture is springing up on the edges of Millennial culture. Kickstarter and Etsy and incubators like General Assembly are at the forefront of this.
75% believe their generation is starting a movement to change old, outdated systems and 72% of those in the study agreed “I have a real desire to create things that other people love.” Part of this is a “Innovate or die” attitude born of challenges with the economy and lack of job options. Millennials are hacking their way to a new world, reinventing the American dream and becoming entrepreneurs at higher rates then ever.
Half of GenY in the study said you can Google how to be a CEO and feel that the barriers to entry for starting a company are virtually non-existent thanks to technology.
"Its about experimenting, figuring it out on the fly," Millennials have a new relationship with failure. Lean start-up/beta culture allows the opportunity to try new things and "fail quickly.
"Got Slashitude?" As part of this relationship, Millennials are working on multiple projects at once and identifying themselves with a series of different titles. 55% said "my hustle is more valuable than my MBA," believing that traditional training is no longer the path to success.