"According to recent estimates by Bain & Company, men’s fashion is now the fastest-growing sector in the industry — estimated to increase by about 14% per year. The driving force behind all of this? The Millennial male — with a whole new emphasis on personal style."
"Of teen budgets, fashion accounted for 39%, up from 37% a year ago. Spending by male teens was the highest, a trend which has historically indicated a fashion spending recovery."
The Hunger Games Capitol Couture Site Is Live!
If you’re as obsessed with The Hunger Games style as we are, today’s your lucky day! The studio behind the hotly anticipated movies has launched the Capitol Couture site, an inside look at all things fashion and beauty in the seriously chic city of Panem. Click here for all the details on Issue #1.
—Bronwyn Barnes
So looking forward to “A Tribute to The Hunger Games” with David Levithan, VP Editorial Director, Scholastic at this year’s Mega Mashup, and loving the teaser marketing that keeps popping up around the film
