"Later, we talked about the exchanges, and she explained that she saw e-mail as something for “old people.” It’s too slow for her, and the messages too long. Sometimes, she said, as with a Facebook status update, you don’t even need to respond at all."
- Disruptions: Life’s Too Short for So Much E-Mail
This author’s cousin seems to agree with our live focus group participants.
(Source: The New York Times)
"To reach Millennials, your website must look and feel personal and direct, with features that wow visitors with what feels like an in-person presentation. A lame website will not only fail to impress your Millennial customers, it will also be a point of embarrassment to your Millennial employees. They expect technology to be part of their work world outside of your website, too. Having the latest, even cutting-edge technology goes a long way in retaining a Millennial workforce. Let them get hands-on with the technology and stand by to learn a thing or two."
— Just one of the great points in this piece “Portrait of a Millennial” on Forbes
"BMW’s pursuit of radical innovation can be explained by the 21st century’s demographics. In 2017, the Millennial Generation will replace the Baby Boomers in annual U.S. buying power. This is more than a shift in income. Millennials (ages 18-29) question what to buy, who to buy from and most tellingly, how much to buy."
— Exclusive Interview: BMWi Radical Innovation In Mobility
"Moms & Media 2″ finds that for moms born between 1977 and 1994, there is no part of their lives that is media free. From the bathroom (21%) to the bedroom (12%) these moms are checking Facebook, streaming television and reading magazines everywhere and anywhere they go. They are developing entirely new relationships with all forms of media on their own terms."
— From “Moms and Their Strange Relationships with Their Smartphones.” Millennial moms are definitely technology fans.
The American mom is 38 percent more likely than the general population to own an Internet TV device (e.g., Apple TV, Roku), 28 percent more likely to use a tablet, and 38 percent more likely to own a smartphone.
- Study: Motherhood Changes Rules for Marketing
As more millennials become parents these numbers are only going up. If you’re marketing to Moms, this is a must read.
"New research about the future of payments by American Express shows that over half (52 percent) of consumers ages 18-24 are likely to try new technology-enabled payment tools as they become available compared with 23 percent of those ages 55-65, suggesting that the fate of emerging payments clearly lies in the hands of millennials."
— Consumers on the Future of Payments: Millennials To Lead Adoption & Security is King
"Learn from them! Realize that they are hacking systems that were designed to ensure their institution’s success, but not necessarily theirs. They hack all infrastructures and tools because a) they can…it’s easier than you think, and b) they are forced to by the designs they were handed. They’re corporate-centered, not user-centered.
Leaders, wake up. These students are your incoming workforce. If they’re hacking to make stuff better before they show up on your doorstep, do you think they’re gonna stop once under your employ? If you hand them tools and infrastructures that don’t meet their needs, what do you think they’re gonna do?
Leaders, the kids are our future. Deal with it. Now. Please."
— “Hey Leaders, Wake Up: The Kids Are Our Future”