"Mr. Vila, VP-consumer and customer insights at Campbell Soup, leads a team of researchers who spend hours with the young consumers, in return for cash or some other benefit. “We eat with them. We cook with them. We bar hop with them,” Mr. Vila said."
— Marketers Deploy New Techniques to Crack Mysteries of Millennial Eating Habits
"The Florida Department of Citrus, which met Wednesday, will target the Millennial generation with its new orange juice TV ad scheduled to debut next month."
- Orange juice spot focuses on younger audience
Millennial Marketing is everywhere!
"Millennials represent “the biggest gap between cultures in our history,” Craig LaRosa, a principal in the Newton, Mass.-based consulting firm Continuum"
— Seven tips for attracting Millennials
"Twenty-four percent of Millennials cited “fear of losing job,” versus 9% of Baby Boomers and 7% of Generation X"
— Millennial Anxiety in the Workplace
"What they do buy into is the rare — trendy service-based businesses (bars and restaurants) and luxury goods (think Apple, Bose, Versace) are now booming. For example, Millennials eat out an average of 3.39 times per week, compared to 2.54 for Gen X and 2.34 for Boomers. So how can your company cater to these buying habits?"
— 5 tips for selling to the new power generation