"And even for those who do have parents monitoring their use, it would be far better for the tweens to have a specially built part of Facebook in which to share and communicate."

— How to protect your kids on Facebook, The Washington Post

(Source: Washington Post)

Would younger Millennials use Facebook if it meant linking their account to their parents?

"Svitak made a compelling case for social empowerment among “the generation of eye-rollers,” drawing from recent trends, studies and anecdotes from her own life growing up in the thick of a changing social landscape. Only problem is, adults can have a hard time understanding just how beneficial that engagement can be."

Are Millennials the Most Distracted or Engaged Generation?

Definitely goes back to our conversations at #MegaMashup!

(Source: Mashable)

"Getting a Millennial to “Like” your Facebook Page is just the first step in the relationship. However, unless you make that relationship work, most won’t come back to your Page."

— "Likes" ineffective measure of brand success

(Source: bizreport.com)

"

Quinnipiac University Public Relations Professor Hilary Fussell Sisco, Ph.D. surveyed 18 to 29 -year-olds at three different universities. She found that 75 percent of those born into Generation Y, the Millennial Generation, liked an organization on Facebook, while only 45 percent followed products that also have pages. Out of those participating in the survey, 44 percent say they’ve joined a cause or nonprofit site.

While these findings might seem arbitrary to some, Sisco says they are a key to understanding the millennial generation in terms of online marketing.

"

- Professor Explains Facebook Likes on NBC CT

How is your brand using Facebook?

(Source: quadnews.net)

Interesting. Unilever’s Dove brand has developed a Facebook app that allows women to switch out negative ads for body-positive messages. This fits in nicely with the customization trend we’re seeing across industries and is a unique use of social media, will it help the brand grow millennial market share?

(Source: mathieson.typepad.com)

good:

Forced Friends: Want a Job? Give Up Your Facebook Password
It turns out that online privacy is yet another casualty of the recession. An in-depth report from MSNBC reveals numerous documented instances of American colleges and employers demanding that students, employees, and applicants open up their Facebook profiles for review. 
Read more on GOOD→ 

We’ve heard of millennials sharing passwords with significant others, but will they be handing them over to employers next?

good:

Forced Friends: Want a Job? Give Up Your Facebook Password

It turns out that online privacy is yet another casualty of the recession. An in-depth report from MSNBC reveals numerous documented instances of American colleges and employers demanding that students, employees, and applicants open up their Facebook profiles for review. 

Read more on GOOD 

We’ve heard of millennials sharing passwords with significant others, but will they be handing them over to employers next?

Today new media thought leader Brian Solis shared this infographic on Gen Y Facebook use. On his Posterous account he wrote:

Oh the things you can learn about what is and isn’t posted on Facebook, or any social network for that matter. A new study by Millennial Branding, of over 50 million Facebook data points collected in partnership with Identified.com, uncovers some very interesting digital behavior and characteristics among Gen-Y (ages 18 to 29). The result, is an infographic worthy of contemplation.

Today new media thought leader Brian Solis shared this infographic on Gen Y Facebook use. On his Posterous account he wrote:

Oh the things you can learn about what is and isn’t posted on Facebook, or any social network for that matter. A new study by Millennial Branding, of over 50 million Facebook data points collected in partnership with Identified.com, uncovers some very interesting digital behavior and characteristics among Gen-Y (ages 18 to 29). The result, is an infographic worthy of contemplation.