— Exclusive Interview: BMWi Radical Innovation In Mobility
"BMW’s pursuit of radical innovation can be explained by the 21st century’s demographics. In 2017, the Millennial Generation will replace the Baby Boomers in annual U.S. buying power. This is more than a shift in income. Millennials (ages 18-29) question what to buy, who to buy from and most tellingly, how much to buy."