Tags: car auto branding

"BMW’s pursuit of radical innovation can be explained by the 21st century’s demographics. In 2017, the Millennial Generation will replace the Baby Boomers in annual U.S. buying power. This is more than a shift in income. Millennials (ages 18-29) question what to buy, who to buy from and most tellingly, how much to buy."

— Exclusive Interview: BMWi Radical Innovation In Mobility

(Source: )

Chevrolet using new advertising strategy to reach Millennials:

"The Sonic is one of the first cars the Chevrolet is using to test its ability to speak to millennials, those born in 1980 or after, whom automakers regard as a major challenge because of their dependence on smartphones, tablets and social networks and tendency to live in big cities."

Chevrolet using new advertising strategy to reach Millennials:

"The Sonic is one of the first cars the Chevrolet is using to test its ability to speak to millennials, those born in 1980 or after, whom automakers regard as a major challenge because of their dependence on smartphones, tablets and social networks and tendency to live in big cities."

- As Young Lose Interest in Cars, G.M. Turns to MTV for Help

That is a major shift from the days when the car stood at the center of youth culture and wheels served as the ultimate gateway to freedom and independence. Young drivers proudly parked Impalas at a drive-in movie theater, lusted over cherry red Camaros as the ultimate sign of rebellion or saved up for a Volkswagen Beetle on which to splash bumper stickers and peace signs. Today Facebook, Twitter and text messaging allow teenagers and 20-somethings to connect without wheels. High gas prices and environmental concerns don’t help matters.

- As Young Lose Interest in Cars, G.M. Turns to MTV for Help

That is a major shift from the days when the car stood at the center of youth culture and wheels served as the ultimate gateway to freedom and independence. Young drivers proudly parked Impalas at a drive-in movie theater, lusted over cherry red Camaros as the ultimate sign of rebellion or saved up for a Volkswagen Beetle on which to splash bumper stickers and peace signs. Today Facebook, Twitter and text messaging allow teenagers and 20-somethings to connect without wheels. High gas prices and environmental concerns don’t help matters.