"Through Aug. 15, the pilot will target moms, teens and tweens who might be back-to-school shopping. The banner-like ads will appear via a network of apps from categories such as games, health, fitness and weather. The creative will pitch a coupon for a Coke and a soft pretzel item when the consumers are close to one of Auntie Anne’s 11 shopping mall locations in the southeastern city."

— Hey Mobile Moms, How ‘Bout a Coke and a Pretzel? Coca-Cola and Auntie Anne’s new campaign targets moms in Atlanta shopping malls

(Source: adweek.com)

Tags: mobile ad