"They have turned to cooking to create experiences that they may have paid for in a restaurant in a different economic landscape. They are open to less expensive beauty products and feel that these products can work as well as costlier options. They have adopted a very self-reliant approach to healthcare and are generally trying to eat better to live healthier."

— Millennial Shoppers: Tapping Into the Next Growth Segment

(Source: supermarketnews.com)