"Reading through my company’s latest Prosumer Report, “Aging: Moving Beyond Youth Culture,” I was struck that around three-quarters of respondents to our 19-country survey say they intend to age gracefully rather than fight it every step of the way. Yet, as the report points out, pharmacies are stocked full of youth restorers, ranging from anti-wrinkle serums and hair colorants to teeth whiteners."

— Marketing The Gap Between Intention And Action

(Source: forbes.com)