Quinnipiac University Public Relations Professor Hilary Fussell Sisco, Ph.D. surveyed 18 to 29 -year-olds at three different universities. She found that 75 percent of those born into Generation Y, the Millennial Generation, liked an organization on Facebook, while only 45 percent followed products that also have pages. Out of those participating in the survey, 44 percent say they’ve joined a cause or nonprofit site.
While these findings might seem arbitrary to some, Sisco says they are a key to understanding the millennial generation in terms of online marketing."
- Professor Explains Facebook Likes on NBC CT
How is your brand using Facebook?